I’ve been experimenting with various fonts for a website, and every option completely changes the overall mood. Some styles feel fresh and modern, others more traditional or playful. How do you decide which font fits a project best? Do you rely more on trends, usability principles, or your own creative instinct?

Consistency in typography greatly improves project quality. When type foundry and fonts are thoughtfully chosen and applied across all elements, designs feel cohesive and professional. This consistency strengthens visual identity and enhances user trust. It’s surprising how much influence typography has on overall perception, even when it remains subtle.